We are Bioidentical Hormone Therapy Ltd t/as BioID Health, a company incorporated in England and Wales. Our Company Number is 13472110 and our registered address is Ellenborough House, Wellington Street, Cheltenham, United Kingdom, GL50 1YD. We are also registered with the Information Commissioner’s Office (“ICO”) under registration number ZB317664.
We take data protection responsibilities very seriously and are committed to ensuring that your privacy is protected We company with UK General Data Protection Regulation (UK GDPR) unless and until the UK GDPR is no longer directly applicable in the UK. We also follow all national implementating laws, regulations and secondary legislation as amended and updated from time to time in the UK, and any successor legislation to the UK GDPR and the DPA (together “Data Protection Legislation”). We are the data controller of data you pass to us pursuant to this policy. Our Data Protection Officer can be contacted at info@bioidhealth.com.
Your privacy and security are important to us, so this Privacy Policy sets out how we collect personal data from you and how the personal information you provide will be processed by us. By visiting the website www.bioidhealth.com (the “Website”) you are accepting and consenting to the practices described in this Privacy Policy. If you do not consent, please do not submit any personal data to us.
Collection and Use of Personal Information
Personal information is data that can be used to identify or contact an individual.
If you choose to enquire about, or engage our services, you may be asked to provide your personal information. We collect this information so that we can provide our services to you in a safe, effective, and responsible way. As a provider of medical services, we have certain legal and regulatory responsibilities to record and store items of personal data, and we may not be able to provide our services without this information.
What personal information we collect
When you register as a patient of BioID Health, attend a consultation, receive treatment, or make certain enquiries, we may collect a variety of information, including your name, address, phone number, email address, date of birth, gender, occupation, and certain relevant medical information including your medical history.
Bioidentical Hormone Therapy Ltd may collect the following information from you when you visit the website:
- Technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versons, operating systems and platform
- Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from the website (including date and time), products you viewed and searched for, page response times, website errors, lengths of visits to certain pages, page interaction information, methods used to browse away from the page.
How long your personal information is retained
We keep your personal data only as long as it is necessary to provide you with our service, to comply with legal requirements and for legitimate business purposes, such as providing you with medical information or prescription, maintaining the performance of our website and app, making data-driven business decisions about new features and offerings and resolving disputes.
We keep your personal data for a set amount of time, after a point where we first collect your data. We set our retention periods according to statutory or industry standards. For example, the retention period for your health records is set at 10 years (after you unsubscribe with us) in line with Care Quality Commission (CQC), and NHS retention guidelines.
Once retention periods are complete, we destroy, anonymise or archive data according to our schedule. However, there are some exceptions to this, including:
- If there is an unresolved issue relating to your account, such as an outstanding credit on your account or an unresolved claim or dispute we will retain the necessary personal data until the issue is resolved;
- Where we need to retain the personal data for our legal, tax, audit, and accounting obligations, we will retain the necessary personal data for the period required by applicable law; and/or,
- Where necessary for our legitimate business interests such as fraud prevention or to maintain the security of our users.
How we use your personal information
The personal information we collect allows us to ensure we provide a safe, effective service while complying with our legal and regulatory responsibilities. Our doctors use your medical information to ensure you are medically suitable to benefit from treatments and that any associated risks are minimised.
We also use your personal information for internal purposes such as auditing, data analysis and research so that we can comply with legal and regulatory responsibilities and so that we can ensure our services are continually reviewed for effectiveness and safety.
In exceptional circumstances, we may use your personal information to inform you of important safety notices, for example, in the event of a medication recall. Because this information relates to patient safety, you may not opt out of receiving these communications.
We may with your explicit consent share your personal information with your GP as part of our legal, regulatory, and ethical responsibilities to your health and safety.
We may with your explicit consent use your personal information to send information to you regarding our products and services. If you do not want to receive this information, you can opt out at any time by contacting us by phone, email, using our website contact options, or by using the unsubscribe link on our emails.
Integrity and Retention of Personal Information
Bioidentical Hormone Therapy Ltd may use third parties to store your information in order to utilise technology to provide our services to you in the most efficient and safe way. For example, we may use electronic practice management software to arrange appointments, which involves storing your information on third party systems.
Any third parties used to store your information can only access the information in a support capacity. Further access is only available to Bioidentical Hormone Therapy Ltd employees and support staff.
It may be necessary – by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence – for BIOIDENTICAL HORMONE THERAPY LTD to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
Additionally, in the event of a reorganisation, merger, or sale, we may transfer any and all personal information we collect to the relevant third party.
Website “cookies” and Other Technologies
Bioidentical Hormone Therapy Ltd website, online services, interactive applications, mobile device apps, social media pages and advertisements may use “cookies” and other similar technologies. These technologies help us better understand user behaviour, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches.
The data gathered by website “cookies” and other similar technologies is non-Personal information and cannot be used to identify any specific individual.
Our Live Chat website feature may record your IP address for the purposes of facilitating the conversation between our support staff and yourself.
On visiting our website, you will be presented with the option to decline the use of “cookies,” which you can do with no detrimental effect to the provision of our services to you. Additionally, most web browsers have the facility to disable cookies and other tracking technologies – you should refer to guidance for your particular browser software.
Protection of Personal Information
Bioidentical Hormone Therapy Ltd takes the security of your personal information very seriously.
Bioidentical Hormone Therapy Ltd stores your personal data electronically. We use computer systems with limited access in facilities protected by physical security measures. This includes electronic data stored on third-party systems, and access is limited to Bioidentical Hormone Therapy Ltd employees and designated support staff only. Our electronic data is routinely backed up to prevent damage or loss. We make every effort to secure your information and maintain your confidentiality in accordance with the terms of Data Protection Legislation.
If Bioidentical Hormone Therapy Ltd stores your personal data in hardcopy, we limit access to this data using physical security measures.
When you use some of Bioidentical Hormone Therapy Ltd services (for example, our social media pages or forums), the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. Please take care when using these features.
Where we are processing personal data that we have obtained via the website on the basis of having obtained consent from you, you have the right to withdraw your consent at any time. If you would like to withdraw your consent or prefer not to receive any information (or only certain information for us), please let us know by contacting us by phone, email or using our website contact options. Please bear in mind that if you object, this may affect our ability to carry out our services for your benefit.
Disclosure to Third Parties
Bioidentical Hormone Therapy Ltd may use third parties to store your information in order to utilise technology to provide our services to you in the most efficient and safe way. For example, we may use electronic practice management software to arrange appointments, which involves storing your information on third party systems.
Any third parties used to store your information can only access the information in a support capacity. Further access is only available to Bioidentical Hormone Therapy Ltd employees and support staff.
It may be necessary – by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence – for Bioidentical Hormone Therapy Ltd to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
Additionally, in the event of a reorganisation, merger, or sale, we may transfer any and all personal information we collect to the relevant third party.
Access to Personal Information
If any of the information your provide to us via the website changes, please let us know as soon as possible so that we can make the necessary changes to the information we hold for you. If you wish to make a change, contact us by phone, email or via the website options.
If you wish to rectify or access the information we hold about you, or request that such information should be transmitted to another data controller, please contact us in writing via email to info@bioidhealth.com. This is usually provided free of charge and supplied within 30 days.
To request that your information is deleted or you wish to restrict or object to the processing of your information, please contact us in writing via email to info@bioidhealth.com.
If you have any complaints about the use of your personal data, please contact us. You also have the right to complain to the relevant supervisory body in your jurisdiction. In the UK, the supervisory authority is the Information Commissioner’s Office. Contact details for ICO can be found at https://ico.org.uk.
Privacy Questions
If you have any questions or concerns about Bioidentical Hormone Therapy Ltd Privacy Policy or data processing, please contact us.
